Earthchild & Earthaddict draw inspiration from the earth, distilling pure and natural designs into a distinctive range of leisurewear. The design ethos draws upon a natural palette, and translates the unique colours of a river pebble, rain cloud or autumn leaf into our clothing and store environments. A relaxed and natural philosophy is instilled in all designs, combined with international design flair, organic fabrics and earthy tones. The styling of Earthaddict is very clean and relaxed with natural fabrics and earthy tones, complementing the lifestyle of the modern woman. Earthchild was inspired by the need to create sophisticated and Feelgood clothing that kids feel comfortable in.