NICOM has always been focused on creating great quality products. Its continuous effort in achieving the same resulted in the creation of many first-of-its-kind brands that have opened up the Indian for these products. Since its inception, NICOM has created a niche available at effective pricing for its consumers. NICOM always believes in giving the top class brands in customer-friendly prices. The new product development ensures customer needs and is always the priority of the company. This not only let NICOM drive a change in the alcohol industry but also helped it play a huge role in setting NICOM a league apart.