Founded in 1996, the Primedia Lifestyle Group, a Primedia Unlimited subsidiary delivers marketing excellence to over 40 Shopping Centres nationwide, ranging from Convenience Centres to Super-Regional's. Primedia Lifestyle Group is a fully integrated company offering a one-stop marketing solution including strategy, brand management, CRM, social media, design, media strategy, project management and planning, gift card, eventing, production, tenant relations, exhibitions management and research.

Primedia Unlimited, which provides a wide range of out of home advertising solutions, focused on the shopping mall environment and retail advertising solutions. Each of these businesses negotiates the right to sell advertising across a broad distribution of media platforms, including digital and static billboards and other outdoor media, through other out-of-home sites such as shopping malls and retail locations.