Feature tracking service for print and electronic business-to-business media: SA newspaper and magazines publish thousands of features and surveys every year, presenting a massive opportunity for PR and marketing specialists. The primary reason this such a great opportunity is that feature writing is a tough, poorly paid business with tight deadlines. Feature writers are, therefore, generally more open to PR than are many of their colleagues who work on more glamorous assignments. But to gain the most from this ongoing opportunity, you need to know what features are being published in what publications, who is writing them, and what their deadlines and briefs are. TimS provides clients with weekly updated checklists of upcoming features in seven broad categories: • Business / Finance • Education / Training • Electronics / Security • Engineering, Mining & Manufacturing • Health / Beauty / Pharmaceuticals / Toiletries •Information & Communications Technology • Lifestyle, Leisure & Travel