SAYellow.com was established in 1996, with a vision to grow and become thé leading online commercial directory in South Africa. We maintain an extensive database with the sole purpose of monitoring technological development, market needs, and developments in local and global e-commerce.

Our business philosophy is to insure continuous improvement by making SA Yellow Online an interactive site to engineer customer networking. SA Yellow is well positioned to adapt to the dynamic changes in market conditions due to its core competencies in areas of web design, online marketing, production, operations and finance, supported by a culture of continuous innovation, flexibility, openness, result orientation and goal achievement.

SA Yellow has through years of innovation and orchestration, developed a unique support programme for its customers.

Product offering
In an information economy, nothing is more essential - or more valuable - to a company than mass-market advertising. But it's not just about advertising - it's about education and building customer relationships. However, the biggest problem with mass-market advertising is that it vies for people's attention by interrupting them. Thirty years ago, people gave you their attention if you simply asked for it. You'd interrupt their TV program, and they'd listen to what you had to say. You'd put a billboard on the highway, and they'd look at it. That's not true anymore. This year, the average consumer will see or hear 1 million marketing messages - which is almost 3,000 per day. No human being can pay attention to 3,000 messages every day!

What is the alternative?
The challenge for companies is to create a mutually beneficial learning relationship. Look at it from the customer’s perspective: People have money to spend on products. What people lack are the time to evaluate products and the trust in the companies that make them. Consumers need to know what’s in it for them! A company has to reward consumers, explicitly or implicitly, for paying attention it is messages. That’s why SA Yellow’s online commercial directory is such an effective marketing medium. You can use email to communicate with people frequently, quickly, and unobtrusively.

Corporate sales
We hope that you share our confidence that by placing a Free Listing on SA Yellow Online will generate new business for your company. However, to make the listing more effective, why not add a Banner Advertisement to your specific categories? A Banner Advertisement buys you prominent positioning per category, free brand building and access online statistics as well as freedom to edit your banner when necessary.

Service Centre
We're in the midst of a customer-led revolution. Online customers are determined to find one another - and SA Yellow aims to encourage them to do so. Contact Customer Support should you need any further information.

Social responsibility
SA Yellow believes that business has a major role to play in contributing towards social upliftment and development in South Africa. Our aim is to empower companies and individuals by marketing their products and services online. We are also committed to promote online networking to encourage businesses to work together to achieve common goals and contribute to social upliftment in the country.

Conclusion
Being a goal driven organization and having a culture of openness, flexibility and continuous innovation, we are committed to establishing and maintaining long-term customer relations.